New pot & bedding catalog 2023

1 Nov 2022


From digital transformation to a hybrid reality and back to connecting with each other again at physical events. The past years have been a wild ride! However, at the same time we kept innovating to be able to present a new 2023 collection. We present not only new products, but also new retail concepts to enhance plant sales in stores.

royal van zanten pot & bedding catalog 2023


In addition to inspiration, this catalogue is packed with an amazing collection of flowering plants such as aster, bouvardia, celosia, pot chrysanthemums and garden mums. We would like to draw your attention to three of our highlights for 2023:

We present you our new series: Sollinea®! The Sollinea® concept is developed for the modern generation #plantlovers! Fresh colours and unique shapes that fit the trends, zeitgeist and needs of a younger audience in the shops.

Get acquainted with our new Celosia concept: ‘WILD’! This concept fits the market’s need for more sustainable plants and flowers. ‘WILD’ is the first untamed celosia and doesn’t need any growth regulators !

royal van zanten pot & bedding catalog 2023

We have not 1, not 2, but 3 new garden mum series for you in 2023:

  • PaX (pronounce as “packs”): our super compact series.
  • AleXia: our early garden mum family, which allows you to supply plants early in the season without the need for blackcloth.
  • Amélie: our late-flowering multiflora family for All Saints programming in outdoor cultivation. Available in six beautiful bright colours all with an attractive plant habit.

royal van zanten pot & bedding catalog 2023


Trendwatchers are seeing polar opposites coming together in fashion and interior decorating. This creates inclusive and powerful designs. For example, natural yet luxurious, or vulnerable yet powerful. The beauty of ‘opposites attract’ creates an inclusive view on the world, especially for the younger generations such as Gen Z. It’s all about adopting and adapting in the broadest sense of these words.

For 2023, we present a colour story that is based upon natural and earthy hues that create a sense of inclusiveness and harmony. Red and green lend the colour pallet an extra expressive touch.

Download the catalogs here!

Are you interested in our products, virtual trials and/or looking for inspiration on how you can make a difference with our varieties and concepts? Then please contact your Area Manager.

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