Unique beauty

Flowers and plants don’t reveal their charms of their own accord. They have to go through a birth and adolescence before they reach full blooming maturity. In that adolescence lies the essence of their nature, their beauty and their vitality. That is the pledge of every flower, every pot plant, every bulb and every cutting from Royal Van Zanten. And it is that self-same strength and vitality that sets our company apart.

Top varieties, top quality

Royal Van Zanten has a modern, advanced breeding department. This is where our R&D work focusing on improving plant species and current varieties happens, using the very latest techniques. Innovation, appearance, keeping qualities, disease resistance and suitability for efficient, automated production are our top priorities.

Breeding is looking ahead

What we understand by high-quality starting material is material that delivers good results: strong, healthy plants and beautiful flowers, good returns and a reliable price. Flowers and plants we can be proud of.

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Leading the way in innovation

Our researchers use DNA technology, LED trials and the very latest techniques in our state-of-the-art laboratory to constantly improve and optimise breeding, storage, quality control and development.

Collaboration

Our breeders work closely with our sales team and growers, enabling them to identify sign from the market early on and incorporate them into our breeding processes. Combined with our love of flowers and plants, this enables us to introduce new crops and top varieties every year.

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Own varieties

Over the past 150 years we have introduced many successful and award-winning varieties. A few examples of our achievements are the stunning Lily Signum®, the striking Celosia Hot Topic® and the unique Alstroemeria Charmelia®.

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Working at Royal Van Zanten

“When it comes to innovations in cultivation and breeding, you can’t do better than Royal Van Zanten. We make sure we understand your needs and treat your product with care and attention.”

Sjoukje Heimovaara, Chief Executive Officer

“Growers are increasingly having to contend with diseases and pests as a result of changes in production methods or the banning of environmentally hazardous pesticides. By responding promptly to new diseases, I have been able to get to grips more easily with troublesome chrysanthemum and lily viruses."

Bas Brandwagt, Phytopathologist

“At our lab in Rijsenhout I work with a team of researchers on improving varieties by means of quality controls, new germination techniques and DNA research.”

Wim Rook, Head of Laboratory

“The great thing about working for Royal Van Zanten is that I get the chance to bring together the interests of the growers, the trade and the breeders, and everyone forms part of the development and the sales process. Working together in the supply chain is hugely important for the future.”

Jeroen Meeder, Area Export Manager Pot plants

“Royal Van Zanten has given me the opportunity to take courses and qualify as a breeder. I’ve been a breeder for five years now and I’m beginning to see the first results of my labour... and I’m very proud of them."

Dave Geerlings, Potchrysanthemum Breeder

“I am proud of our new pot Bouvardia – an elegant plant from our own ‘breeding kitchen’ with lots of ornamental qualities. Developed in conjunction with our partner grower, this pot plant is now available in four separate colours.”

Harry van Straaten, Team Leader, Breeding

“Breeding is teamwork, and besides assessing selections and choosing varieties that go on to win awards, I get to travel between the Netherlands, Kenya and Columbia to obtain the best results for our Alstroemeria range.”

Wim Haytink, Alstroemeria Breeder

“I really enjoy working for Royal Van Zanten because of the many flowers and plants here. After a few years in the Gladiolus department, I have now been working in the Lily breeding department for three years. Even without specialist training, Royal Van Zanten is giving me plenty of opportunities to grow.”

Adriaan Zweemer, Assistant Breeder
Sjoukje Heimovaara, Chief Executive Officer
Bas Brandwagt, Phytopathologist
Wim Rook, Head of Laboratory
Jeroen Meeder, Area Export Manager Pot plants
Dave Geerlings, Potchrysanthemum Breeder
Harry van Straaten, Team Leader, Breeding
Wim Haytink, Alstroemeria Breeder
Adriaan Zweemer, Assistant Breeder