🌱 FlowerTrials 2025 – from concept to colour 🌸
It was such an exciting week! Great energy, inspiring conversations, and new business opportunities with growers, traders, and retailers from around the world. A big thank you to our co-exhibitors Graff Breeding, MOREL Diffusion and Lazzeri Agricola ARL for teaming up. Together we showcased a colourful Pot & Bedding assortment and inspiring novelties to many engaged visitors!
At Royal Van Zanten, the focus was on customer interaction, with plenty of room for exploring new business opportunities. Two new concepts in particular drew significant attention: JellyFish® and PaX.
Their development was brought to life through two visual ‘plant journeys’—from first discovery to market success—offering a powerful way to share the stories behind our innovations.
📰 Curious about what’s growing and glowing at Royal Van Zanten? Read the full story by Marcel de Romph on Thursd.:
👉 thursd.com/articles/royal-van-zanten-flowertrials-2025
🎥 Missed it? Watch Peter van Delft’s reel for a quick impression of our FlowerTrials showcase:
👉bit.ly/FlowerTrials2025_RoyalVanZanten