Not every flower needs to take centre stage. Some flowers are smarter than that: they bring balance to a bouquet. Aster is one of those flowers. Not a short‑lived trend, but a reliable value that consistently contributes to a strong and versatile assortment from spring through late summer.
One stem, instant volume
Aster is highly efficient to work with. A single stem carries countless fine flowers, instantly adding volume, air and cohesion. For florists, this means a bouquet that comes together quickly; for the flower trade, it’s a product with broad usability and a steady turnover throughout the summer season.
Aster fits in today’s floral trend
Current floral trends focus on natural shapes, loose lines and layered structures. Aster fits perfectly within this style. Its fine flower structure makes it ideal for field‑style bouquets and natural arrangements. At the same time, Aster also performs beautifully as a solo flower, for example in larger bunches or tall vases.
A summer colour palette that connects
Asters are available in white, pink, lilac and purple shades. Colours that create calm and connect other flowers without overpowering them. In addition, they retain their fresh foliage and appearance and stay beautiful for a long time – an important advantage for presentation and overall quality.
A reliable choice throughout the summer season
Asters are available from mid‑April until late September. Varieties such as Cassandra, Claudia and Cassy offer plenty of options for a versatile summer assortment.
In short: Aster is a consistent value within the summer assortment. A well‑considered choice for florists and the flower trade focused on continuity, appearance and efficiency throughout the entire summer season.
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