Beyond the Greenhouse
Discover new ideas, fresh opportunities, and the latest innovations at Royal Van Zanten during Trade Fair Aalsmeer and IFTF Vijfhuizen.
A trade show visit should be more than a walk along exhibition stands. It should spark new ideas, create valuable connections, and open the door to future opportunities. That is exactly what you can expect at Royal Van Zanten.
From 4 to 6 November, we welcome visitors at both Trade Fair Aalsmeer and IFTF Vijfhuizen. Across both events, we will showcase how our genetics help shape the future of the cut flower and potted plant industry. Not just through new varieties, but by demonstrating how they create value throughout the supply chain, from grower to retailer and ultimately to consumers.
At Trade Fair Aalsmeer, discover a wide range of cut flower innovations. From trusted favourites to exciting newcomers, our assortment highlights the diversity of our breeding expertise. Explore unique colours, distinctive flower forms, and varieties developed to meet the demands of international markets.
Beyond cut flowers, you can also explore a selection of potted plant concepts and crops with strong commercial potential. Within our Pot & Bedding portfolio, we will spotlight products that are particularly relevant for the season and attractive for today’s market. Highlights include our ready-to-sell Coupe Royal® bowls and the remarkable versatility of Celosia, showcased in a stunning range of colours, shapes, and retail applications.
Astronova®: Innovation Takes the Spotlight
Opposite our stand, Astronova® will have a dedicated presentation area of its own, marking the start of its wider European introduction.
More than a product showcase, this space is designed to inspire. Through a variety of creative applications, visitors will discover how Astronova® offers new opportunities for traders, florists, and retailers across Europe.
At IFTF, the focus shifts to the strength of our cut flower genetics. Here we will present key developments within Alstroemeria, Chrysanthemum, and Statice, ranging from proven performers to promising new introductions with strong international potential.
Whether you are looking for new products, discussing market trends, or seeking inspiration for future business, one thing remains unchanged: the value of a face-to-face conversation. Our team looks forward to sharing the latest developments and exploring future opportunities together.
Join us to discover fresh ideas, meet the people behind our products, and see how innovation, collaboration, and entrepreneurship continue to drive growth across our industry.
We look forward to welcoming you from 4 to 6 November in Aalsmeer and/or Vijfhuizen.
For more information about both exhibitions:
- Trade Fair Aalsmeer: https://tradefairaalsmeer.royalfloraholland.com/en
- IFTF Vijhuizen: https://hppexhibitions.com/iftf/