Something new is blooming at Royal Van Zanten!
From 22 to 24 July 2026, Royal Van Zanten will open the doors of its showcase location in Puente Piedra, Madrid – Cundinamarca, welcoming chrysanthemum growers from the Bogotá Savanna region, where dedication to flowers is at the heart of everything we do.
Following a rigorous selection process and continuous development efforts, we have created this event to introduce our new chrysanthemum varieties. These varieties combine strong cultivation performance with characteristics that align with current market trends and customer needs.
We invite you to discover, experience and connect with the emotions that only flowers can express. Through every stem, we aim to inspire new ideas, tell new stories and open new possibilities for creativity and floral design, alongside Alstroemeria and Statice.
Special edition for flower growers and exporters
- News update
When the right expertise meets a passion for flowers, new varieties come to life. Introducing The Flower Times, our latest catalogue featuring new varieties developed for the Bogotá Savanna region. - Trend Alert
Exciting new colours and market segments are emerging, shaping the next generation of chrysanthemum varieties. - Industry Impact
A remarkable wave of innovation in breeding, design and variety development is creating new opportunities for the floriculture industry.
Industry experts recommend attending this Royal Van Zanten event, designed to deliver a unique floral experience and exceed customer expectations.
In full bloom – the perfect time to visit
Our chrysanthemum showcase will be in full bloom, offering the ideal opportunity to experience our newest introductions firsthand. Something new and exciting is happening at Royal Van Zanten—and we would love to share it with you.
We look forward to welcoming you and exploring these exciting new developments together!
General Information
📍 Puente Piedra, Madrid – Cundinamarca, Colombia.
Finca La María, Colibrí Flowers.
📅 22 al 24 de Julio de 2026.
🕒 Horario de apertura:
Miércoles a Viernes: 7:00 – 15:00.