Entering spring with Chic

9 Apr 2021

During previous visits to Russia and Belarus, we learned that our CHIC is known there as ‘Romashka’. Many fields of Romashka (daisy) are flowering around the start of spring, especially in Belarus. As a result, Romashka symbolises the start of spring there. The bright, cheerful image of the blooming flowers creates a sunny atmosphere in many households; a real mood booster after a long winter.

With its intense white colour and fresh, bright green centre, our CHIC is the perfect match for this spring mood! That is why we have entered into a partnership with the Roza Azora Flower School, to draw more attention to CHIC, specifically during this period. The initial idea has been further elaborated, fine-tuned and implemented. The end result is fantastic: it clearly shows how our CHIC can be used as an atmosphere-enhancing (spring) flower! The Roza Azora Flower School is represented by Olga Gaydukevich, who knows all there is to know about what is going on with florists and flower lovers in Russia and Belarus. An excellent social media campaign is currently being rolled out!

Needless to say, this campaign aims to show florists, wholesalers and flower lovers in Russia and Belarus what the possibilities are with our ‘Romashka Chic’ and to encourage more sales. By also involving CHIC growers in this campaign, we demonstrate at the same time how well CHIC fits in these markets, what this flower actually means and how popular it is.

Chic, also the perfect flower for spring

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