Royal Van Zanten at the Floral Distribution Conference 2026 in Miami
Royal Van Zanten will participate in the 2026 WFFSA Floral Distribution Conference, taking place from March 1–4 in Miami, Florida. This internationally recognized floriculture event brings together breeders, growers, wholesalers, and floral industry professionals to exchange knowledge, discover innovations, and strengthen global partnerships.
During the event, Royal Van Zanten will be present at the Table Top Showcase, where visitors can explore our latest breeding developments, high-quality genetics, and innovative floriculture solutions. The Exhibit Hall is known as a central meeting point for the global flower industry, offering valuable networking opportunities and access to the newest market trends.
In addition, Royal Van Zanten will compete in the WFFSA Floral Xcellence Awards, one of the most prestigious awards programs in the floriculture sector. This competition highlights innovation, quality, and creativity in flower breeding and production. For the 2026 edition, Royal Van Zanten has submitted two varieties in the following categories:
- Breeding Xcellence
Alstroemeria Athena
- Other Growers Xcellence
Spider Disbud Chrysanthemum Tamarindo
By participating in both the Table Top Showcase and the Floral Xcellence Awards, Royal Van Zanten continues to demonstrate its strong focus on innovation, quality breeding, and sustainable floriculture.
We look forward to connecting with customers, partners, and industry peers in Miami and shaping the future of the global floral industry together. 🌸