A new star has risen in the Aster assortment: Tiara, the renewed single-flowered Aster series from Royal Van Zanten. With its elegant open blooms and fresh colors – white, pink, lilac, and purple – Tiara brings a modern, attractive look that perfectly fits today’s demand for simplicity and authenticity. Like the Showmakers, Tiara is winter-hardy, ensuring a long-lasting and reliable presentation on the shelf or in the display.
New look & feel
Tiara has a rich history at Van Zanten, but for this new series, we deliberately took the time to refine every detail. The result is a collection that convinces both visually and commercially: elegant flowers in fresh shades, strong durability, and a presentation power that immediately catches the eye.
Tiara is the perfect complement to our robust double-flowered Showmakers, offering retailers and florists a complete and versatile Aster assortment.
Why Tiara stands out in the market
- Stylish and versatile: from romantic pastel combinations to striking purple-and-white contrasts.
• Strong and reliable: premium genetics ensure long-lasting quality, from grower to consumer.
• Sales appeal: a fresh look that attracts both young and traditional buyers – ideal for retail concepts and florist displays.
Create impact with Tiara
With Tiara, you’re not just adding another Aster — you’re adding a contemporary jewel to any shelf or showcase. Tiara lends itself beautifully to creative presentations:
• Use ton-sur-ton color displays for a soft, harmonious appearance.
• Mix different Tiara shades for a playful, summery field-bouquet effect.
• Combine with decorative pots for an instant gift concept.
Request a sample or availability information today and discover how Tiara can make your assortment shine.
