Autumn is the season when Multiflora chrysanthemums truly come into their own. With their abundant flowering, rich colours and versatile applications, they bring colour to the shortening days. The weeks leading up to November 1 are especially important in the European sales season. It is a period where tradition, timing and an attractive assortment come together.
A tradition that drives demand
In several European countries, All Saints’ Day (November 1) and All Souls’ Day (November 2) are important occasions for remembering loved ones. Chrysanthemums have long played a special role in these traditions. Particularly in countries such as France, Belgium, as well as Southern and Eastern Europe, they are closely associated with these moments of remembrance.
As a result, demand for richly flowering chrysanthemums peaks during the final weeks of October. Well-timed flowering, attractive colours and reliable availability are essential during this period.
The right timing makes the difference
Sales around November 1 require careful alignment of flowering time, colour selection and availability. During these crucial weeks, success depends on offering an attractive, profusely flowering assortment that meets regional market demand.
Europe’s climate varies considerably from one region to another. Trials with growers across different regions help us identify which varieties perform best under varying climatic conditions.
With Royal Van Zanten’s versatile Multiflora assortment, colour, quality and timing come together during one of the most important sales periods of the autumn season.
Royal Van Zanten Multiflora: versatility in colour and form
In addition to its dedicated November 1 assortment, Royal Van Zanten offers a broad Multiflora portfolio featuring distinctive plant habits, colours and flowering periods. From compact, heavily flowering varieties to eye-catching trailing types, there are plenty of opportunities to create an attractive and diverse autumn assortment that responds to different market needs and sales moments.
This diversity helps growers, trade partners and retailers tailor their assortment to the desired presentation and sales period.
