Colour doesn’t stop after summer
The calendar says autumn, but outdoors the season is still very much alive. Patios remain in use, front entrances receive a seasonal refresh, and consumers are looking for simple ways to keep their outdoor spaces attractive and inviting.
This period offers valuable opportunities for retailers. While summer flowering plants gradually fade from view, chrysanthemums bring fresh energy with vibrant colour, abundant blooms and long-lasting appeal.
From patio to front door
Consumers are paying increasing attention to the appearance of their homes, including outdoor living spaces. A colourful bowl on the patio, a group of pots beside the entrance, or an inviting combination of chrysanthemums, pumpkins and autumn decorations instantly creates a warm welcome.
At the same time, this period aligns perfectly with the growing popularity of Halloween and seasonal autumn decorating. Chrysanthemums provide a natural foundation for eye-catching seasonal displays, both in the garden and on the patio.
More than traditional Autumn colours
While warm shades such as orange, yellow and red remain popular, autumn styling is no longer limited to traditional seasonal colours.
White, pink, purple and multi-colour combinations are increasingly finding their way into modern outdoor décor. This is where chrysanthemums truly stand out. Their tremendous diversity in flower forms, plant types and colours allows retailers to surprise and inspire consumers throughout the season.
Coupe Royal: a true eye-catcher
For consumers looking to create instant seasonal atmosphere, Coupe Royal offers a distinctive solution. These richly flowering bowls combine different colours and flower forms in a single product, delivering maximum impact with minimal effort.
Coupe Royal Fusion Orange perfectly complements the warm character of Indian Summer and autumn displays, while other colour combinations provide a refreshing and contemporary twist.
Compact size, long-lasting flowering
Smaller-format products also play an important role in the autumn assortment. Multiflora PaX® has been developed for applications ranging from packs to 15 cm pots, combining a compact plant habit with exceptionally long-lasting flowering.
This makes the series ideal for promotions, impulse purchases and colourful autumn presentations.
The second peak of the season
For consumers, Indian Summer means extending the enjoyment of colour around the home. For retailers, traders and growers, it represents an opportunity to successfully extend the season with products that combine atmosphere, consumer appeal and sales potential.
Colour doesn’t stop after summer. This is where the second peak of the chrysanthemum season begins.
