Getting started with b(l)ooming trends!


With the flower trends of 2024, you can give the potted chrysanthemum a completely new look. Our floral stylist shows you how to match this b(l)ooming plant perfectly with the trends Viva la Vida, Meaningful Earth and Gentle Paradox. Choose the floral trend that most appeals to your customers. Or (and this is actually much more fun): experiment with all three trends!

These 3 trends are part of ‘The Horticulture Sector Trends 2024’. The trends were developed by the Flower Council of Holland in partnership with the sector organisation Tuinbranche Nederland, iBulb, INretail and Bureau Nijman + Van Haaster
For 2024, they created four style trends for the floriculture sector. We have selected the 3 most relevant to pot chysant from these and elaborated on them in this white paper. The style trends are all based on the current zeitgeist, but have different aspects as a starting point.

We hope you enjoy reading and hope this will inspire you to use the versatile pot chrysanthemum more often.

– Pot & Bedding team Royal Van Zanten

Download your b(l)ooming paper

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