Asters are known for their exuberant late-summer bloom — pots full of colour that instantly brighten up any garden, storefront or outdoor space. But there’s more behind that cheerful first impression: our asters are hardy perennials that add value not just this season, but for years to come.
Whether you’re working with single or double-flowered varieties, these asters offer immediate visual appeal and long-term potential. Ideal for trade and retail partners looking to offer more than just a seasonal product.
Why hardy asters work — from greenhouse to garden
- Perennial, winter-hardy & frost resistant
Once planted in the garden, these asters are built to last. They survive the winter, return year after year, and meet the growing demand for sustainable, long-term plant choices. - Perfect for outdoor retail concepts
From patio tables to garden borders — these asters thrive outdoors. Ready to sell in pots, but made to grow on. - Strong late-season addition to the assortment
Extend the sales season with asters that shine well into September and October — and offer added value for the seasons to come. - Reliable and retail-ready
Uniform growth, long shelf life, excellent transportability, and strong presentation — attractive for supermarkets, garden centres and florists alike.
A late-season feast for pollinators
Asters aren’t just a treat for the eyes — bees, bumblebees and butterflies love them too. At a time when many other plants have stopped blooming, asters provide much-needed nectar in the garden. That makes them a pollinator-friendly choice and gives your assortment a sustainable, story-driven boost that resonates with eco-conscious consumers.
From pot plant to garden staple — more than a seasonal product
Often seen as a temporary pot plant, asters are in fact robust, full-fledged garden perennials with extra sales potential. That makes them especially appealing for retailers who want to tap into trends like reuse, sustainability and natural charm.
Whether you’re dressing up a striking retail table or curating a seasonal offering for your garden centre — choose a plant that delivers more than just one season of bloom.
Curious about our current Aster assortment, including the unique double-flowered Showmakers?
Get in touch with your Royal Van Zanten contact or visit our Showmakers page.
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