Today’s consumer is looking for experience, colour and convenience – and that’s exactly what Royal Van Zanten brings together in the renewed Coupe Royal collection. This collection combines carefully selected pot chrysanthemums in surprising mixes that are not only visually stunning, but also practical for growers, traders and retailers alike.
The art of combining
With Coupe Royal, creativity becomes effortless. Each Coupe unites different varieties in one bowl, pot or display, growing evenly into a harmonious and full bloom. The result? A ready-made eye-catcher that appeals to both consumers and retailers.
From airy single-flowered types to lush double-flowered varieties, from playful small-flowered mixes to artistic colour contrasts – Coupe Royal offers endless possibilities to inspire, surprise and stand out.
The collections
- Coupe Solo – single-flowered (daisy) chrysanthemums in vibrant colours. Fresh, cheerful and contemporary.
- Coupe Duo – double-flowered mixes in rich tones for a full and luxurious look.
- Coupe Spectrum – a sparkling mix of bicolour chrysanthemums that brings every space to life.
- Coupe Floret – joyful small-flowered mixes for a playful, colourful effect.
- Coupe Fusion – a unique blend of flower shapes: a bouquet in one bowl.
Each mix is carefully developed for optimal growth balance, uniform flowering and maximum impact at retail.
A glimpse into the future of Pot & Bedding
The renewed Coupe Royal line reflects Royal Van Zanten’s vision: innovation through collaboration between breeding, cultivation and market insight. By thinking across the value chain, we create products that are not only visually appealing but also respond to the need for efficiency and distinctiveness.
Discover Coupe Royal at the Trade Fair
We proudly present the renewed Coupe Royal line during the Trade Fair Aalsmeer. Visit us, explore the different Coupe variations and get inspired by the possibilities this collection offers – from concept development to in-store presentation.
👉 Join us at the Trade Fair from 4 to 6 November and experience how Coupe Royal combines creativity and growing ease in one dazzling concept.
You’ll find us at stand 7.12 – we look forward to welcoming you!
