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Secret Garden Project

6 Dec 2021

A luxurious event deserves luxurious flowers!

At the end of November, the ‘Secret Garden Project’ took place in the city of Brescia, Italy. Not only the top wedding planners and designers were present at this event, but also many journalists and editors from leading wedding magazines. The latest fashion trends were showcased during a dazzling wedding show, and, needless to say, many exclusive flowers from Royal Van Zanten were an essential part of the event. Especially since the event took place in a ‘Secret Garden’; Revenge Atelier of owner Fabrizio Filippini is beautiful in itself, but in combination with the total (floral) decoration, it was truly breathtaking.

In collaboration with wedding planner Michele Squeri of Otto Quattro Eventi and flower designer Marco Introini, the magnificent room was decorated with our Charmelias, Alstroemeria Virgin Queen, Alstroemeria Posh Pink and our Chrysanthemum varieties Chic and Myra. But there was more. Many wedding dress collections from renowned international fashion houses were shown that afternoon, including labels such as Giuseppe Papini, Tosca Spose, Iris Noble and Maria Pia. The models on the catwalk not only wore the wedding gowns with flair, but they all carried special wedding bouquets featuring our varieties, also designed by Marco Introini.

It was an excellent promotion campaign in collaboration with the Italian wedding industry and a great opportunity for everyone to be able to get together again in this way to discuss the latest trends in the wedding industry. Judging by the impressions of the wedding designers who attended, in 2022 – if Covid measures are not tightened – we will make up for a lot of lost time in terms of weddings and parties. A sea of flowers is guaranteed in any case!

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