Royal Van Zanten inspires at TradeFair Aalsmeer (NL)

Royal Van Zanten excels in the new genetics of pot plants and cut flowers. During the TradeFair (9-11 of November), all the attention will be on our various novelties. We also offer the opportunity to experience our entire product range in virtual reality and 3D. The various cut flowers and pot plants will be exhibited in a completely modern, fresh, trendy booth. 

An overview of some of our novelties:

Milkshake™: Thanks to intensive breeding and extensive tests worldwide, there is always a series for your specific wishes. There is our new compact Milkshake® series for indoor cultivation. Why growers and their customers choose Milkshake™. All Milkshake™ colours are mutations of a single variety, so they have a similar growth cycle and develop uniform plants that flower at the same time. They also need little or no growth regulation and have a response time of about 6 weeks. This makes growing these beauties even more attractive. Milkshake™ chrysanthemums are suited for darkened cultivation, which provides perfectly programmable availability for retail sales. Their compact plant shape helps save on transportation costs. At last the flowers open up gradually. This provides a longer sales window and allows consumers to enjoy the flowering plants for a longer period in the garden.

Garden Celosia XXL: Create the ultimate holiday feeling in your own garden during late summer and autumn with the new XXL Celosia! The XXL series is available in Orange. Its large, striking, plume-like inflorescences are a real eye-catcher in your garden or a in nice large container on your patio. Celosia XXL plants have very healthy, firm foliage. Besides this, XXL celosias exhibit an excellent shelf life and an extended flowering period. Celosia XXL can be cultivated without darkening and are suitable for cultivation in 17-27 cm containers. Celosias are known for their convenient character and are plants that really fall into the easy-care category.

Colorita®: Sustainability is here to stay. People no longer considered it an option or a choice, but a must. Not only is sustainability integrated further into our lives, but consumers are also expecting more and more that the plants they buy are produced in a responsible manner and are beneficial to our eco-system. This day, we tell you more about the sustainable and bee-friendly character of our Colorita®. Bee-friendly is a trend, but is every plant melliferous? We can confidently say our Colorita® plants are! Why? Let us explain! Due to the amount of nectar and pollen, our Colorita® varieties are definitely favourable plants for bees. The visible nectar guidelines on the petals lead the bees towards the source of their food, while the open flower shape provides them easy access and protection from the wind.

Charmelia Yellow: The Charmelia® series is being expanded again. Royal van Zanten is introducing a yellow variety: Charmelia® Yellow. It brings real joy! Following the success of Charmelia® Pink, White and Blush, it is high time to add a new colour to the series: sunny yellow. This striking colour is making a real comeback. Illuminating yellow has been named Pantone colour of the year 2021, and with good reason. Thanks to the introduction of Charmelia® Yellow, you can now create radiant yellow bouquets that perfectly match the latest trends, but also the need for happiness, friendliness and optimism. Just like Charmelia® Pink, White and Blush, Yellow has the unique characteristics Charmelia® is celebrated for: an enchanting appearance, rich flowering and an exceptionally long vase life. Charmelia® stays fresh and radiant in the vase for up to 21 days.

A lot of news and trends – visit our booth: More information will follow!

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