Every year we create a new assortment that fits the needs and trends in the market. Our catalogue’s theme this year is “get in touch”. The world longs for a human touch. We miss that touch and we miss those moments where we can truly connect. This translates into trends as well. The trend colours for 2021 are skin tones and earthy colours. In combination with soft and huggable shapes these colours form a solid base to (re-)build upon. In this catalogue we have used these colours as an inspiration.
These times ask for creativity to present you our products and concepts. We have developed several digital solutions. For example, we offer digital one-on-one expert sessions with your Area Export Manager. We can face time with you in our breeding facilities to show you the new varieties. We offer digital content toolkits to improve your online presence. In other words, if you need help? We are here for you!
2021, A NEW YEAR, NEW PRODUCTS AND WE ARE LOOKING FORWARD
In situations of crisis new solutions also appear. E-commerce is growing and digital solutions are adapted faster. On social media new trends appear such as pandemic gardening. Like predicted Gen Z is adopting flowers and plants into their lifestyle on platforms such as Instagram and TikTok. We love to connect with you to discover all these (new) possibilities.
DIGITALISATION TAKES THE FAST LANE
As mentioned above e-commerce and the digital landscape is growing fast, this means that we have to stay up to date. We can help you with pictures, text and much more with our free content toolkits or digital flyers. Please let us know how we can work together with you to increase your sales and market share through marketing.
CSR and sustainable solutions are still important key elements in our breeding strategy. Resistance breeding, sustainable production, great shelf life and easy transportability are key for a greener future.
Besides the technical features, looks are important as well. The trend #instagrammable plant continues, plants are an extension of consumers their living room and personality. The new generation is even naming their plants like pets. Colours an textures that match the trends will be adopted much easier in the consumers lives.
With pride we present you our 2021’s highlights:
- Our multiflora series for early flowering, Tribeca, is now available in in five different colours.
- We offer a new improved blue aster: Showmakers® Indigo Ice
- Mix last year’s pot chrysanthemum introductions Hermosa White and Hermosa Yellow with the Santosa Pink for an exclusive mix that appeals to the new generation.
- Provide colour to autumn gardens with the big and beautiful Celosia XXL series.
GET IN TOUCH!
Are you interested in our products and/ or do you want to be inspired on how you can make a difference with our varieties and concepts? Please contact your Area Manager.
We wish you a healthy, successful and plant-friendly 2021!