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Joost Kos to be the new director of breeding and development at Van Zanten Breeding

12 May 2021

Joost Kos takes up his position as Director of Breeding and Development at Van Zanten Breeding B.V. on 1 July 2021.
Kos is no stranger to the company and was active at Royal Van Zanten for more than 13 years. The appointment of Joost Kos is an important step for Royal Van Zanten to drive further international growth in the ornamental plants breeding sector.

Strategic role
Royal Van Zanten’s Managing Director, Maarten Goos is pleased with the appointment of Joost Kos who will be a shareholder and member of the MT: ‘Joost brings in-depth knowledge and extensive experience with relevant developments in the horticulture sector. Together with the team, we will energetically roll out our strategy and strengthen our unique proposition to the market.’

Knowledge and experience
Joost Kos has extensive international experience in the field of breeding and R&D. He studied Plant Breeding at Wageningen University and then worked as Head of Breeding & Research and Deputy Director at Van Zanten Plants, among other positions. Kos then pursued his career at Syngenta where he worked for 15 years. For the last 9 years Kos was Head of Flowers R&D. In this position, he was responsible for R&D and for development, implementation and execution of the strategy of this business unit.


Kos is a people manager. He is looking forward to developing the big potential that he sees in Royal Van Zanten together with his team:
‘Royal Van Zanten is a great company. Together with the team, I wish to build towards the future and, first of all, satisfy our customers.
The results will follow naturally. I will be a shareholder at Royal Van Zanten, and that enables me to be co-entrepreneur; that will energise me.’

International growth
As an innovative breeding company, Royal Van Zanten is an important player in the international ornamentals market. In recent years, much has been invested in developing people and upgrading technology and facilities. This makes the company ready for the future. Maarten Goos: ‘Our people work with so much passion and pleasure that we want to pass this on to the market. In the coming years, we will continue to improve our organization and we will grow internationally. As Director of Breeding & Development, Joost Kos has a crucial role in this.’

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