On 8 July 2019, Van Zanten Breeding appointed Jan de Boer to the position of Director of Sales & Marketing. De Boer has extensive expertise in the sector in which Van Zanten Breeding operates. He worked at Royal FloraHolland in various positions for more than 16 years and then held managerial positions at FresQ, Decorum and Heemskerk Flowers. Previous to his appointment at Van Zanten Breeding, De Boer was running his own business.
When asked about accepting his new position, he says: ‘Van Zanten Breeding has a history that goes back more than 150 years, an international presence and a solid customer base. This gives it a unique position in the market. And it acquired this position as the result of hard work, engaging in continuous innovation, and developing sustainable business relationships. In accepting this position, I want to be part of doing business in the supply chain in which Van Zanten Breeding initiates the process of supplying beautiful and successful products.’