Royal Van Zanten's aim is to be the most preferred supplier of high-quality varieties for professional ornamental growing businesses on the world market.
We are convinced that this can only be achieved if we are one of the top two players in the market area for each plant.
We intend to achieve this by focusing on
- Successful breeding results.
- Sales of our own varieties.
- The introduction of ‘new' plants.
- Product and service quality.
- Renewal of the applied technology.